Good ROI on social media takes time and thoughtful planning. If features like Facebook ads and Instagram stories, or words like analytics and funnels send you into a sweat, don’t worry, you’re not alone. You can start small to keep it manageable and figure out what works and what doesn’t. You can even add a new role to your roster and get a social savvy volunteer to help out (don’t forget that job description)! You might not know it, but you’re halfway there with content – think event promotion, client impact stories, and new program initiatives. Then throw in some education or advocacy pieces, a few inspirational quotes and stats, some appropriate hashtags, and voila! Enter this all into a simple editorial calendar to plan your posts month to month. And don’t forget high quality images for visual impact.