I know, I know, we all more likely want to forget the events that barely broke even, or didn’t get enough media coverage or participant attendance. It can be painful to revisit failed projects, but approaching them with a present-day lens, and from a place of curiosity, could yield some valuable ideas. Here are some questions to get you going:
- What were the pain points and have systems improved?
- What individual aspects worked well and can you pull those into a laser-focused events today?
- Has the level of your donor and volunteer engagement changed, and how could that impact the same event today?
- Have you set up community collaborations that could make the event viable now?